
Discover why Brownsville is the Taco Capital of Texas
Brownsville’s Taco Trail is your ultimate guide to the city’s best taco spots. Embark on a flavorful journey through authentic recipes, diverse styles, and vibrant taco culture.

The Story Behind the Brownsville Taco Trail
The Brownsville Taco Trail was created to celebrate Brownsville’s vibrant taco culture and to support our unique local taquerías. By bringing locals and visitors together, we aim to position Brownsville as a culinary destination and the true “Taco Capital of Texas.”
How Does it Work?
Join us on an unforgettable culinary adventure through Brownsville’s vibrant taco scene. Immerse yourself in the rich flavors and unique offerings that make our city the Taco Capital of Texas. Embark on this flavorful journey today— it’s an easy and completely free experience!

Step 1: Scan Sign Up To Start
Start by clicking on the “Join The Trail” button at the top of the page to sign up for your own Taco Trail mobile pass.

Step 2: Setup Your Account
Setup your new account using your personal information to start earning points in the Taco Trail mobile pass experience.

Step 3: Receive Your Confirmation
Your mobile pass will be instantly delivered to your phone via text and email ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy access.

Step 4: Eat Tacos and Get Rewarded
When visiting one of the participating taquerías, simply scan the QR code provided to redeem exclusive discounts and earn points.

Step 5: Redeem Your Points
Complete the challenge of visiting all of the participating taquerías to earn a unique prize or earn enough points towards great Taco Trail prizes.
Explore The Taco Trail
Use our interactive map to navigate the best taco spots in Brownsville! Filter by location, taco style, or restaurant name to find your next destination.
Not at all, participation is completely free! Simply sign up for the digital pass on your phone and start earning points when you visit participating taquerías.
Simply scan the Brownsville Taco Trail QR code provided at the participating location.
In the Rewards tab, you will see all available prizes. Each prize has a point value associated with it. Once you earn the required amount of points to redeem a prize, you will be able to click the “Claim Now” button for that prize. After claiming a prize, that amount of points will be deducted from your earned point total.
Yes, your points do expire. You can check your how many points you have and when they expire on your pass app.
Manual check-ins can be applied by contacting our support team. Our team typically requests a picture taken at the location and the date of your visit to validate a manual check-in. Please note: visits made prior to ordering the pass are not eligible for a manual check in.
Prize delivery is noted on each prize on the Rewards tab. If the prize says “Shipped,” you will be asked to enter your mailing address. If the prize says “Pickup,” you will be provided a location where you can pick up your prize in-person.
Our support team can help you with your prize order. Please reach out to us via phone, text or the Request Support form. Please include your account information and what prize you are looking to redeem when you submit your request. The more information you include when submitting your request, the better!
Hop on the Taco Trail Today!
Take on the challenge and discover the best tacos around Brownsville, Texas!