City of Brownsville HOT Funds Grant Application for Fiscal Year 2025

Hotel Occupancy Tax Fund Requests

Overview and Instructions

City of Brownsville Hotel Occupancy Tax Funding Application for Fiscal Year 2025

2024-2025 HOT Funds Application

Step 1 of 5

The City of Brownsville has begun preliminary preparation of its budget and needs to know whether your organization will be requesting HOT funds for the coming fiscal year. The city fiscal year runs from October 1 to September 30.

The city has provided an explanation of the requirements of HOT funds in the request for information. Your application should reference how your organization, program or activity is complying with state law.

The request for information is divided into the following sections:
- Overview of Hot Funds
- Program or Project Description
- Description of Promotion of Tourism or Hotel Occupancy
- Description of Participation in Required Activities
- Budget Questions
- Budget Worksheet (Excel)
Application Process and Timeline

The HOT Funds Committee determines program eligibility. The following city departments serve as liaisons: the City Manager’s Office, the Finance Department, Convention & Visitors Bureau and Office of Space Commerce, and the Grants and Community Development Department.
The City will accept applications from groups and businesses whose program fits into one or more of the above categories.
All new requests for funds should be submitted to the email hotfundscontracts@brownsvilletx.gov, accompanied by the official application byJuly 26th, 2024. The HOT Funds Eligibility Committee meet to review applications after all applications have been submitted by or on the deadline as defined in the call for applications. Funding is subject to availability and at the discretion of the City Commission.
For any additional information or questions please contact: City of Brownsville Convention & Visitors Bureau | Office of Space Commerce Dafne Maldonado – CVB Director 956-546-3721 or dafne.maldonado@brownsvilletx.gov
Malinalli Montesam | CVB Manager | 956-538-2284 or malinalli.montesam@brownsvilletx.gov

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EVENT OR PROJECT DESCRIPTION
Date of Event or Project:*
Primary Location of Event or Project:*
Total Event or Project Budget:*
Total Event or Project Funding Requested from HOT Funds:*
Describe your organization or your organization’s project. The description should include a few sentences about the background of your organization.*
What is the expected attendance for your project or event?*
What issues are you are trying to address (i.e. promotion of the arts, promotion of tourism, increasing signage of tourism sites, etc.)?*
What methods are you using to accomplish the activities described above?*
How many hotel room blocks have you reserved within the City of Brownsville? If your organization does not reserve room blocks, what other information can you share that directly promotes tourism and the convention/hotel industry within the City of Brownsville?*
How are defining and measuring success?*
Note: these questions correspond to two-part Test, Part 1
Please explain how your organization, program or activity directly promotes tourism and the convention/hotel industry within the City of Brownsville.*
What methods or documents do you use to track or quantify out-of-town visitors participating in organization’s activities or programming and how will you measure the impact of your event on area hotel activity (e.g.; room block usage information, survey of hoteliers, etc.)*
Please provide a schedule of activities or events relating to the proposed event or project.*
Does your organization purchase advertising to promote your organization’s activities in a manner that would result in overnight guests within the City of Brownsville? If so, where do you advertise and at what volume?*
Please provide samples of the planned advertising for this fiscal year. If not available yet, provide examples of the previous year.*
Does your organization actively engage in social media? If so, list the names of your accounts. What is the following for each account? Please provide analytics if available.*
Have you established partnerships with other organizations, governmental entities, or businesses that result in an increase in tourism? If so, please describe those partnerships.*
Please describe how your organization will use HOT Funds as described by each of the items you checked above.*
How many years have you held this event or project? If more than 1 year, please specify the attendance and annual growth.*
List other years (over the last three years, if applicable) that you have hosted your Event or Project with amount of assistance given from HOT and the number of hotel rooms used:*
Please list other organization, government entities, and grants that have offered financial support to your project or event.*
Will the event charge admission? Do you anticipate a net profit from the event? If there is a net profit, what is the anticipated amount and how will it be used?*
What new marketing initiatives will you utilize to promote hotel and convention activity for this event or project.*
What geographic areas does your advertising and promotion reach: Please provide proof of this.*
If the funding requested is related to a permanent facility (e.g. museum, attraction, visitor center) please provide the following: Expected Attendance Monthly/Annually: Percentage of those in attendance that are staying at area hotels/lodging facilities: %*

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City of Brownsville HOT Funds Grant Application for Fiscal Year 2025

Hotel Occupancy Tax Fund Requests

Overview and Instructions

City of Brownsville Hotel Occupancy Tax Funding Application for Fiscal Year 2025

2024-2025 HOT Funds Application

Step 1 of 5

COVER SHEET

EVENT OR PROJECT DESCRIPTION

BUDGET